Are you familiar with the term "skinification"?
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The concept of skinification is based on the idea of treating the skin with the same dedication as general health, emphasizing the importance of maintaining a proper balance of the skin microbiome.
Skinification is revolutionizing the beauty industry, integrating health, technology, and sustainability, transforming the way we care for our skin. Consumers are seeking not only to look good, but also to feel healthy and balanced. This holistic approach reflects a growing concern for ingredients and their impact on skin and overall well-being.
The importance of microbiota in skinification
Maintaining a healthy microbiome is essential for the skin. Beauty products now highlight ingredients that promote healthy microbiota, highlighting the importance of this aspect for health and beauty. Skinification emphasizes this holistic approach, seeking to improve both appearance and internal well-being.
Informed Consumers: The s kintellectuals and skinfluencers
Skintellectuals are informed consumers who thoroughly research products before purchasing. Social media platforms like TikTok have catalyzed this trend, with dermatologists and cosmetologists sharing their knowledge about ingredients and products. These skinfluencers have turned the platforms into educational tools, helping consumers make more informed decisions.
Sustainability in the era of skinification
Sustainability is a fundamental pillar of skinification . Consumers prefer products that utilize “green chemistry” principles, reducing raw materials through recycling and conscious ingredient sourcing. The “Eco-Economic” trend has had a significant impact in 2023, marking a shift toward more sustainable practices in the beauty industry.
The challenge of 'greenwashing' for skinification
Interest in natural products has increased, with claims of hydration and naturalness leading the industry. However, the lack of a concrete definition of "natural" has led to accusations of "greenwashing," where brands are criticized for false or exaggerated environmental claims. Skinification demands transparency and authenticity in sustainable practices.
Premiumization and value of ingredients
Ingredient premiumization is a key trend in skinification , with 10% more respondents willing to pay for premium features. In Europe, high-quality ingredients are valued.
Emotional beauty and neuroactive ingredients
Neuroactive ingredients are gaining prominence in skinification , demonstrating the importance of "emotional beauty." Consumers are seeking ingredients that also address inner well-being, improving emotional imbalances, stress, and sleep deprivation, which can lead to skin conditions such as acne or eczema. Neuroactive ingredients, which evoke positive emotions through aromas, are being incorporated into new products in the sector.
Beyond the face: The skinification of the body
Skinification is no longer limited to the face. The routines and active ingredients used in facial skincare are now being applied to other parts of the body with the goal of improving overall well-being. Hair care is one of the main beneficiaries, followed by oral care, lip care, and body care. Active ingredients such as peptides, collagen, and probiotics are now found in products such as shampoos, conditioners, masks, body creams, and lip balms.
The future of skinification : From function to emotion
The future of skinification is moving toward emotional well-being and neuroscience. Companies are incorporating neuroactive ingredients that promote emotional well-being benefits, reflecting a shift toward products that not only improve appearance but also internal well-being.
The relationship between beauty and health continues to evolve, driven by increasingly informed and demanding consumers. Brands that embrace sustainability, transparency, and ingredient innovation have the potential to lead in this ever-changing market.
The importance of microbiota in skinification
Maintaining a healthy microbiome is essential for the skin. Beauty products now highlight ingredients that promote healthy microbiota, highlighting the importance of this aspect for health and beauty. Skinification emphasizes this holistic approach, seeking to improve both appearance and internal well-being.
Informed Consumers: The s kintellectuals and skinfluencers
Skintellectuals are informed consumers who thoroughly research products before purchasing. Social media platforms like TikTok have catalyzed this trend, with dermatologists and cosmetologists sharing their knowledge about ingredients and products. These skinfluencers have turned the platforms into educational tools, helping consumers make more informed decisions.
Sustainability in the era of skinification
Sustainability is a fundamental pillar of skinification . Consumers prefer products that utilize “green chemistry” principles, reducing raw materials through recycling and conscious ingredient sourcing. The “Eco-Economic” trend has had a significant impact in 2023, marking a shift toward more sustainable practices in the beauty industry.
The challenge of 'greenwashing' for skinification
Interest in natural products has increased, with claims of hydration and naturalness leading the industry. However, the lack of a concrete definition of "natural" has led to accusations of "greenwashing," where brands are criticized for false or exaggerated environmental claims. Skinification demands transparency and authenticity in sustainable practices.
Premiumization and value of ingredients
Ingredient premiumization is a key trend in skinification , with 10% more respondents willing to pay for premium features. In Europe, high-quality ingredients are valued.
Emotional beauty and neuroactive ingredients
Neuroactive ingredients are gaining prominence in skinification , demonstrating the importance of "emotional beauty." Consumers are seeking ingredients that also address inner well-being, improving emotional imbalances, stress, and sleep deprivation, which can lead to skin conditions such as acne or eczema. Neuroactive ingredients, which evoke positive emotions through aromas, are being incorporated into new products in the sector.
Beyond the face: The skinification of the body
Skinification is no longer limited to the face. The routines and active ingredients used in facial skincare are now being applied to other parts of the body with the goal of improving overall well-being. Hair care is one of the main beneficiaries, followed by oral care, lip care, and body care. Active ingredients such as peptides, collagen, and probiotics are now found in products such as shampoos, conditioners, masks, body creams, and lip balms.
The future of skinification : From function to emotion
The future of skinification is moving toward emotional well-being and neuroscience. Companies are incorporating neuroactive ingredients that promote emotional well-being benefits, reflecting a shift toward products that not only improve appearance but also internal well-being.
The relationship between beauty and health continues to evolve, driven by increasingly informed and demanding consumers. Brands that embrace sustainability, transparency, and ingredient innovation have the potential to lead in this ever-changing market.
